Don’t justbuild abusiness.Build aculture.

“I’ve worked with a number of coaches and the time spent with Alex is some of the best. He has a way of getting right to the core of the issues or challenges I’m facing, provides the frameworks to help solve them, and keeps me honest about how I’m tackling them. This last part is critical as it’s the bit most coaches skip. I also appreciate the cadence he works at and I know that when one of our sessions is scheduled, it will be one of the most valuable hours I spend that week. If you see yourself running a business and often need an objective and fresh perspective on how to positive changes and improvements, big or small, Alex can help.”

Alex Manchester

Co-founder & CPO, Traffyk.ai

“I came back to coaching sessions with Alex when I was about to step into a big new leadership role after 20 years in one place. He helped me handle the tricky people side of it and a lot of self-doubt, and stay focused on the kind of leader I want to be. Practical, warm, and always honest with me. I leave every session lighter, clearer and more confident.”

Linda Siekdrees

Marketing Manager ROAP, PharmaCare Laboratories

“I’ve not long started with Alex and it’s already made a real difference. He’s helped me take an honest look at every area of my life, work on some habits I’d been avoiding, and show up better for the people who matter. He’s easy to talk to and doesn’t let you off the hook. Really glad I started and only wished I started earlier!”

William Georgantis

Director, Lykos Insurance Brokers

“Our regular monthly check-ins have helped me stay focused on real progress, work through the harder challenges, and, most importantly, separate what is genuinely critical from what is just noise. The relationship has now evolved to the point where I have also engaged Alex to work with members of my senior management team.”

Vaughan O’Connor

Managing Director, Rapid Media

“I’ve taken him HR issues, pricing decisions, hiring calls, sales strategy, board-level risks, and questions about where I’m getting in my own way, sometimes in the same session, and the work doesn’t lose edge on any of it. If you want a thinking partner who can hold the commercial, the operational, and the personal in the same conversation, talk to Alex.”

Ori Sasson

Founder, Black Fusion

“Alex has been an incredible support for more than four years. As a startup founder, he was instrumental in helping me navigate a wide range of problems and he has a unique ability to simplify what often seems complex. I’ve been very fortunate to have him in my corner.”

Chris McGoldrick

Founder, ListAssist

“I’ve been working with Alex since 2018, right after a pretty big burnout. He helped me process and ‘re-write’ the stories that weren’t serving me, rebuild confidence, and move on to the next chapter.”

Edy Pop

Founder

“Alex is the consummate coach. He is adept at knowing how to release the blockages that stop people from performing at their best and provides step by step to helping them fulfill their true potential. I gained so much from my time with Alex. He gave me the courage and confidence to push past limiting ideas and to think big. I highly recommend him.”

Bernadette Schwerdt

Founder & Writer

“Amazing coach. He understands the struggles everyone faces. He set a framework for me to achieve my ambitions in all aspects of life and keeps me accountable. Couldn’t recommend him more highly!”

Max Ho

Founder

“My life has completely transformed since I began working with Alex in 2018. Since then, I left my 9 to 5 and started my own business, began my dream relationship with my wonderful girlfriend and have smashed out goal after goal. Most importantly, I wake up every single day, driven by my purpose that fuels me through the most challenging times and gives me gratitude in my most beautiful moments.”

Jaeger Vallejera

Founder, Lit Up Creative

“I have been working with Alex for many years, his knowledge and guidance has assisted me immensely in every area of my life: personal, professional, fitness and health. I come away from every meeting more energised. Alex has had a massive positive impact on all elements of my life.”

Pat Schwerdt

Cooperages 1912

“Amazing coach for both personal and professional development! Been helping me for several years now and I look forward to our chats every week. Highly recommended!”

Mathew Scott

Euda

“Working with Alex The Inner Coach has been super helpful in creating my own personal style of leadership! I have enjoyed the progress we have made over the months of coaching and have felt supported the whole way! The inner coach has really helped me feel confident in my role at work!”

Morgan Weiss

Co-owner, Toni&Guy Bondi Beach

“I would recommend Alex 100 percent. I love his down-to-earth approach, his grounded nature, his family orientation, and his ability to draw so much out of you.”

Kelly Prestia

Toni&Guy

“Alex is a master question asker and gets me focused on what I want. In just one session he turned around my negative approach to work to one of empowerment. Alex will turbo charge every aspect of your life. I cannot recommend more highly.”

Michaela

“Alex was such an inspiring and energetic facilitator for our team. The room was energised, the team were engaged, and we got a lot out of our 2 hour session with Alex which focused on personal goal setting. This session was perfect for our team to start to think about working on setting their personal goals in preparation for setting their career goal aspirations next month.”

Daina Stoilov

Absolute Immigration

“Working with Alex has been a game-changer. His insightful guidance and tailored advice have massively helped my approach to business and personal growth. Alex has helped me tackle complex challenges with clarity and confidence. Highly recommend him for anyone ready to elevate their life and career.”

James Baker

“Through my work with Alex, I was able to identify my limiting beliefs, gain clarity on my path forward, and achieve major milestones in my career. Alex has a unique talent for helping those who feel stuck or misunderstood, and I feel incredibly fortunate to have had his guidance. Thanks to him, I am now able to live life on my own terms and pursue my dreams with confidence.”

Eddie

“Alex helped me prioritize my goals, then find the confidence to make them happen. And they did happen! Because Alex helped me make these big choices in a methodical and clear way. This gives me daily confidence, clarity and motivation.”

Alexandra Somerville

“Thanks, as usual, Alex. I come to our calls to milk the most of them because over the last few years it has made an incredible impact in all areas of my life. If it wasn’t for you, I wouldn’t be signing a half million dollar USD sponsorship this year, nor would I have any relationship with my brother at all. I appreciate it!”

Steven Adams